A well-designed data visualization can greatly increase the communicative power of publications, (poster-) presentations and grant proposals. But what makes a well-designed data visualization? We will answer this question in this workshop.

In this workshop you will learn how to clearly communicate scientific findings though visual means:

• starting from a conceptual basis (‘how does our brain process visual information?’), the design principles behind effective data visualizations will be explained,
• a step-by-step design approach will be introduced, combined with thinking outside the box,
• ‘exploratory’ and ‘explanatory’ data visualizations will be discussed: their differences and the roles they play in academia

Note: this workshop is “tool-independent”: you will not be taught a specific data visualization tool, nor do you need knowledge on any data visualization tool prior to this masterclass.

Practical information:

Date: September 30th, 2024
Time: 13.30 – 16.30
Location: Social Impact Factory Vredenburg, Utrecht (5-10 minutes walk from Utrecht Centraal)

Speaker: Dr. Sara Maria Sprinkhuizen

Sara got her PhD in physics at Utrecht University, after which she moved to Boston for a post-doc in MRI scanner physics. After 7 years she moved back to the Netherlands, where she started The Data Vision Lab to provide visual data communication support to people who work with health-related data. One of her current roles is as a visual editor for the Dutch scientific Journal Huisarts & Wetenschap.

Registration: